In todays day and age, hitting your target market and reaching your brands audience is crucial. Research has shown that mobile users are spending at least 90% of their mobile time on apps. Not only are they using apps to access daily information, but their engagement with brands is likewise migrating to apps, with 68% of mobile users engaging with brands via apps. So how can we connect your brand with these users? Currently, gaming is the #1 unifying audience, it has become a global phenomenon, and is no longer confined to a youth male audience. With over 2.2 billion gamers worldwide and an almost equal split of male to female and age, it’s safe to say that your customers play games! Enter the “ad·ver·game”, a video game created for the sole purpose of promoting your brand, with the game being distributed freely as a marketing tool, all while simultaneously providing a direct line of communication between your brand and its customers. All pun aside, a branded advergame will outplay the competition every time!
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ADVERGAMES VS WEBSITES
Compared to a website, advergames offer a lot more engagement, which even a mobile website may not be able to do. Considering that consumers are now connecting with their world across mobile devices more than ever before, how do businesses reach these users across all these devices? We can answer that in two words:
Brand: A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
Recognition: The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.
BRAND OPTIMIZATION AND AWARENESS
A personlized and entertaining experience creates a positive emotional connection between the player and your brand. With an inbuilt social referral system already in place, your advergames can achieve a high viral coefficient, driving its effectiveness even further. Users can also be rewarded for loyalty, app engagement, and/or retention via physical products or services from your brand. A well thought out advergame will increase your customer engagement, produce ROI rates that outperform alternative digital ads, and also boost your brand awareness by 6X. The possibilities are actually endless.
LEVERAGING A STICKER PACK FOR MOBILE MARKETING
Let’s face it: emojis have revolutionized the way we communicate through messaging apps. With billions of stickers sent every day, these little digital icons have infiltrated inboxes across the world. A custom designed sticker pack from us can put your brand into those conversations.
Your advergame can include an integrated ad revenue system. The benefit of an advertising supported revenue model is that you have an audience, you can almost always find non-competing companies that want to pay to reach that audience. Billions of dollars are currently being paid out by brands for advertisements, a correctly implemented ad revenue system integrated into your advergame could quickly add a new stream of income to your companies portfolio.
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