The Complete Sports website (completesports.com) and mobile apps represent Nigeria’s number one, all-sports news brand. Launched in November 2005 and published by Complete Communications Limited (established in 1984), Complete Sports is now the most visited sports website in Nigeria (Global Business Insight, 2018/19).
Other publications in our stable include Complete Football magazine, established in 1985, and International Soccer (i-Soccer) which was originally established as International Soccer Review in 1990.
The Complete Sports website and apps are continuously strengthened to meet the needs of our growing, sports-savvy audiences worldwide. The domestic and international editions of our website signal our vision of building a pan-Arfican sports news brand.
Complete Sports’ primary focus is sports news about Nigeria and the exploits of Nigerian sportsmen and women both at home and abroad, particularly the footballers.
While Complete Sports is the most popular indigenous sports news brand in Nigeria, the demography of our readership cuts across countries and continents. Popular foreign markets in Africa include South Africa, Ghana and Kenya. In Europe, we are popular in the United Kingdom, Germany and France. Across the Atlantic, we have many followers in the United States and Canada and, to the East, we welcome many visitors from India and Malaysia especially.
The majority of our audience is male, with the largest segments being those aged 25-34 and 35-44. Our 9% female audience is mostly in the age group 25-34.