AR4Fresh – Mohammed Rafee

THE JOURNEY
AR4 Organic Mango Farms, is a Chemical Free farm from the beginning in 2008. The farm is 68 KM from Hyderabad near Yadadri from where our journey has started.
AR4 is a family run farm & the name comes from the first letters of the names of the complete family who actively participate in all the activities of farm & store.
Our Story:
After staying in the Middle East for a decade, we returned to our Motherland to start a dairy farm, but due to various reasons postponed the plan & eventually decided on Mango farming. Understanding the difference between age old traditional methods & modern chemical agriculture, we realized that there was a niche for quality organic produce. Nature has blessed us abundantly and what we required to do was to channelize the resources efficiently.
In 2011, AR4 had to think and revolutionize the concept of reaching the customer directly through e-commerce platform with the motto “From our Farm to your Home”. With a determination to bring the most delicious Mangoes to consumers, we are proud to have pioneered and to be the first to introduce high quality home delivered mangoes in united AP. We have been awarded by the then CM for our innovative thinking in Agricultural entrepreneurship.
We started exporting in 2013 to the Middle East and UK. Owing to high demand for Indian mangoes in USA, we had planned to devise a path breaking home delivery model across the USA which was made possible in 2016 with our partnership with local importers who are equally passionate about mangoes as we are. Our customers in the USA were delighted to receive farm fresh organic Banginapally & Himayat at their door step.
Through the years, the demand for AR4 Organic Mangoes has grown and so has our customer base to 7000+ customers. We are humbled by the amazing support of our customers, farmers markets, dedicated partnerships with retailers & importers.
AR4 is awell-known brand in Organic Mangoes across India and abroad because of you.
We are foraying into other products on huge customer demand to get quality trusted organic produce at their doorstep. In this process, we started connecting with organic/biodynamic farmers across India to procure the best quality produce and also help them get a good price for it. We are committed to provide healthy food to our customers without any chemicals and pesticides for which we validate each farmer by closely working with the farmers, growers, co-operatives and suppliers from where we source. Our validation is critical to ensure our customers trust in our brand AR4. We ensure the quality and freshness of the produce by not compromising on logistics and taking utmost care of grading and packing to minimise the damages of perishables. It’s a rewarding experience to connect the farmers to the customers via AR4.
Thank you for all the support.