Loom is a grassroots marketing platform that matches influencers and content creators to
brands that want to gain exposure on social media.
Here’s how it works:
– Brands create campaigns for products or services they want to promote on Instagram
– Brands can also search for influencers through a number of built-in filters, including
their location, areas interests, and target demographic
– Influencers apply to the campaigns that match their interests, values, and aesthetic
– When an influencer gets picked for a campaign, he or she receives the product or service
for free, creates photo and/or video content about the product in his or her own voice, and
submits it to the brand for approval
– It’s win-win: brands gain organic, grass-roots exposure through the influencer’s follower
base, and influencers receive cool products and services from brands they love